Advertising Communications And Promotion Management(Subsequent Edition)
Authors:
John R Rossiter ,Larry Percy
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 007053943X, 978-0070539433
Book publisher: McGraw-Hill College
Book Price $0 : This Long-awaited Revision Of The Definitive Advertising And Promotion Management Text Is Primarily Aimed At Students At The MBA Level Who Are Taking Courses In Advertising Management Or Marketing Communications, Rather Than Undergraduates Taking Descriptive Courses In Advertising. Although Much Of The Coverage Is Radically New, The Text Is Based Upon The Highly-regarded Rossiter-Percy Framework For Advertising Communications And Promotion Management Introduced In The First Edition In 1987. The New Name For The Revision Reflects The Integration Of Mainstream Advertising With Corporate Communications, Direct Response Advertising, And Promotions. A Completely New Section, Part 5, Covers Integrated Communications Strategy. Part 6 On Media Strategy Has Been Expanded To Incorporate Both Traditional Advertising Media And The New Media. A Broader Perspective Has Been Taken Throughout The New Edition, With More Emphasis On Corporate Communications And Business Products And Services In Addition To The Traditional Focus On Consumer Packaged Goods.
Customers also bought these books
Advertising Communications And Promotion Management - Mcgraw-hill Education (ise Edition
John R Rossiter
ISBN: 0071146679, 978-0071146678
$0 $11.53
International marketing - 15th Edition
Philip R. Cateora
ISBN: 9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
$0 $76.99
Financial management theory and practice - 12th Edition
Eugene F. Brigham and Michael C. Ehrhardt
ISBN: 978-0030243998, 30243998, 324422695, 978-0324422696
$0 $11.00
Fundamentals of Financial Management - Concise 6th Edition
Eugene F. Brigham
ISBN: 324664559, 978-0324664553
$0 $15.02
Advertising Design Concept And Performance Art Paperback - 1st Edition
Li Ke
ISBN: 7533019717, 978-7533019716
$0 $37.46
A Z Guide To Amazon Advertising A Practical In Depth Guide - 1st Edition
Mr Prabhat Shah
ISBN: 1071095692, 978-1071095690
$0 $7.00
A Word From Our Sponsor Admen Advertising And The Golden Age Of Radio - 1st Edition
Cynthia B Meyers
ISBN: 0823253708, 978-0823253708
$71.4 $102.00
Has The Syntax Of Advertising Changed A Syntactic Analysis Of Slogans On The Basis Of Leechs Concept Of Standard Advertising Language - 1st Edition
Marie Kristin Hofmann
ISBN: 366850654X, 978-3668506541
$0 $24.90
Troubleshooting Automotive Computer Systems - 1st Edition
HAPPYSON GAVI
ISBN: 1729357288, 978-1729357286
$0 $50.00
Exam 98 366 Mta Networking Fundamentals With 98 365 Mta Win Svr Adm Fund And Wind Os Fund Mta 98 349 Set - 1st Edition
Microsoft Official Academic Course
ISBN: 1118407210, 978-1118407219
$0 $58.51
Engineering Mechanics Statics - 4th Edition
Anthony Bedford
ISBN: 0131463233, 978-0131463233
$0 $5.40
Brain Games Sticker Activity Make Faces - 1st Edition
Publications International Ltd
ISBN: 1639383301, 978-1639383306
$0 $6.99
Advertising Concepts And Applications A Student Supplement - 1st Edition
Courtland L Bovei E
ISBN: 025602779X, 978-0256027792
$0 $38.50
Tiktok Chat Gpt Ai 850 Prompts - 1st Edition
Nataliya Toncheva
ISBN: B0D3HW171N, 979-8321769683
$0 $7.00Popular Among Students
Digest Of Education Statistics - 2008th Edition
Thomas D Snyder
ISBN: 0160829739, 9780160829734
$0 $26.00
Peers Human Resource Management - 1st Edition
Dwight Walker
ISBN: 0805995595, 9780805995596
$0 $21.00
Human Resource Management In Japan - 1st Edition
Philippe Debroux
ISBN: 1351769782, 9781351769785
$0 $27.00
1999 Human Resource Management - 1st Edition
Bureau Of Business Practice
ISBN: 0876227825, 9780876227824
$0 $17.00
Primary Maternal And Neonatal Health A Global Concern - 1st Edition
Fe Del Mundo
ISBN: 1461336104, 978-1461336105
$0 $41.99
Understanding Advertising - 1st Edition
Emma Carlson Berne
ISBN: 1543527159, 978-1543527155
$0 $25.50
Pocket Manual Your Quick Guide To Digital Marketing - 2nd Edition
Diversity4tech Science
ISBN: 979-8650160724
$0 $18.00
Economic Policy In The Age Of Globalisation - 1st Edition
Nicola Acocella
ISBN: 0521832829, 978-0521832823
$105.29 $150.42
E Bilanz Leitfaden Mit Neuem Datev Kontenrahmen Zur Einf Hrung In Unternehmen - 2012 Edition
Benjamin Feindt
ISBN: 9783834933829
$0 $36.34