An Introduction To Marketing Metrics 2021(2nd Edition)
Authors:
Gopala Ganesh
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1644851997, 1644852780, 9781644851999, 9781644852781
Book publisher: Fountainhead Press
Book Price $0 : An Introduction to Marketing Metrics 2021 by Gopala Ganesh, in its second edition, serves as a comprehensive guide that delves into the essential methodologies and technical concepts pivotal for contemporary marketing strategy. The book meticulously outlines various marketing metrics and incorporates detailed explanations of data-driven strategies that marketers can use to measure and enhance their campaigns effectively. Core themes covered in this edition include understanding the intricacies of consumer behavior through quantitative and qualitative data analysis, leveraging digital marketing tools, and the significance of metrics in optimizing marketing strategies. Additionally, the book offers an insightful table of content that navigates through diverse topics such as customer satisfaction, brand performance measures, and sales force effectiveness. A solution manual is available for marketing professionals seeking practical applications of these metrics in real-world scenarios. Furthermore, the book includes an answer key that assists readers in evaluating their comprehension of complex concepts. With its updated content tailored to reflect recent trends in digital marketing, this edition has been well-received for its clarity and practical approach, making it an indispensable resource for students and professionals alike. As marketing evolves continuously, understanding and employing effective metrics remain crucial, a challenge addressed adeptly in this book. By providing a cheap solution manual, this work reduces the financial burden of quality education.
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