Innovation In Advertising And Branding Communication(1st Edition)
Authors:
Lluís Mas-Manchón
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 2 Left
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Book details
ISBN: 0367561980, 978-0367561987
Book publisher: Routledge
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Customer Reviews
Trusted feedback from verified buyers
MM
Arrived quickly. Not bad, but some parts felt repetitive.
LD
I've started my own small agency and found this guide very helpful. Written in an easily digestible manner, it introduces innovative approaches without overwhelming the reader. It's ideal for both seasoned professionals and newbies in the industry. The book arrived on time and in perfect condition. I appreciate how it covers the fundamental shifts in advertising in the digital age.
BB
This book is a gem! If you're in advertising or branding, it's a must-have. The examples provided are both relevant and insightful, allowing readers to grasp the concepts quickly. The book was a bit pricey, but I got an extra discount with my subscription, which made it worth every penny. The insights on digital branding are especially useful in today's fast-paced market. Delivered quicker than expected too!
MR
I found this book to be a solid addition to my marketing shelf. It provides a good balance between theoretical explanations and practical applications. Some parts were a bit dense for my taste, but the practical examples helped clarify complex topics. It also came with a discount through my book club membership, which was a nice bonus.
DO
Honestly, this book blew my mind with its depth of information and practical insights. As someone working in marketing for over a decade, I'm always on the lookout for authoritative resources, and this didn't disappoint. It arrived on time and was well-packaged. I loved the case studies and real-world examples that made the theories come alive. Highly recommend for anyone wanting to stay on top of advertising trends!






























