Automatisierte Praferenzmessung Extraktion Und Evaluation Von Produktattributen Auf Basis Von Online Rezensionen(1st Edition)
Authors:
Tobias Roelen Blasberg
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 3658238305, 978-3658238308
Book publisher: Springer Gabler
Book Price $0 : Tobias Roelen-Blasberg Stellt In Diesem Buch Einen Neuen Ansatz Zur Automatisierten Präferenzmessung Vor. Anhand Verschiedener Methoden Aus Den Bereichen Natural Language Processing, Text Mining Und Machine Learning Extrahiert Der Automatisierte Ansatz Produktattribute Aus Nutzergenerierten, Textuellen Daten Und Bewertet Diese Hinsichtlich Ihrer Stimmung. Anschließend Validiert Der Autor Die Automatisierten Ergebnisse Mit Klassischen Marktforschungsmethoden Wie Z. B. Mit Einer Conjoint Analyse. Die Ergebnisse Der Studien Zeigen, Dass Sich Anhand Des Neuen Ansatzes Relevante Produktattribute Automatisiert Extrahieren Lassen, Wobei Sich Die Attributwichtigkeiten Im Vergleich Zu Klassischen Präferenzmessungen Unterscheiden Können.
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