B2b Brand Management(1st Edition)
Authors:
Philip Kotler ,Waldemar Pfoertsch ,I Michi
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
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$0
Solution Manual Includes
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$9.99
Book details
ISBN: B0028DGITO
Book publisher:
Book Price $0 : This Is One Of The First Books To Probe Deeply Into The Art And Science Of Branding Industrial Products. The Book Comes At A Time When More Industrial Companies Need To Start Using Branding In A Sophisticated Way. It Provides The Concepts, The Theory, And Dozens Of Cases Illustrating The Successful Branding Of Industrial Goods. It Offers Strategies For A Successful Development Of Branding Concepts For Business Markets And Explains The Benefits And The Value A Business, Product Or Service Provides To Industrial Customers. As Industrial Companies Are Turning To Branding This Book Provides The Best Practices And Hands-on Advice For B2B Brand Management.
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