Business Analytics Data Analysis and Decision Making(5th edition)
Authors:
S. Christian Albright, Wayne L. Winston
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ISBN: 1133629601, 9781285965529 , 978-1133629603
Book publisher: Cengage Learning
Book Price $0 : Business Analytics: Data Analysis and Decision Making by S. Christian Albright and Wayne L. Winston is a comprehensive guide designed to equip readers with practical tools and techniques for effective data analysis and decision making in the business environment. As a cornerstone for those pursuing knowledge in analytics, this book integrates statistical methods, management science, and Excel-based techniques to address complex business problems. The book is structured to offer a solution-oriented approach, with a detailed solution manual and answer key accompanying the text to support learning. Through real-life business scenarios, it covers a wide range of statistical analyses including regression, forecasting, and simulation. The text emphasizes using Excel, Solver, and Crystal Ball to perform analyses, making business data manipulation accessible even for those without a programming background. The table of contents serves as a roadmap for readers, outlining a clear path from basic concepts to advanced topics such as decision trees and data mining. The reception by educators and students alike has been largely positive, citing its practical approach and thorough explanations as key strengths. With the fifth edition, the authors have updated the exercises and examples to reflect contemporary issues in analytics, ensuring relevance in today’s fast-evolving business data landscape.
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