Contemporary Business Communication(6th Edition)
Authors:
Scot Ober
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 0618472525, 9780618472529
Book publisher: Cengage Learning
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Book Price $0 : Scot Ober's 'Contemporary Business Communication,' 6th edition, is a pivotal resource in understanding modern business communication practices. The book comprehensively addresses the fundamental methodologies and technical concepts essential for effective corporate communication. In a globalized business environment, clear communication is paramount, hence Ober integrates practical examples and real-world scenarios that elucidate critical themes such as digital communication, corporate correspondence, and interpersonal skills. The book's 'solution manual' and 'Answer Key' sections are invaluable resources for students and professionals alike, enabling them to self-assess and comprehend the content deeply. The table of content is meticulously organized, allowing easy navigation through distinct sections such as writing strategies, public presentations, and digital communication challenges. The book does not revolve around characters or plot in the traditional sense but focuses on the role of communication strategies and tools in achieving business objectives. Its reception has been positive, with many educators recommending it for its detailed exploration of communication processes and its alignment with current business practices. By focusing on critical skills like email etiquette, report writing, and presentation techniques, this book remains a staple in curriculums aimed at cultivating proficient business communicators. The book’s contextual emphasis on digital and intercultural communication strategies prepares readers for effective engagement in diverse and dynamic business contexts. The author presents cheap alternatives for mastering challenging material through innovative exercises.
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HT
This book serves as a decent introduction to business communication, but I felt it could have gone deeper into certain areas. It's great for beginners, providing a broad overview without becoming overwhelming. However, for those already familiar with the basics, it might not offer enough new insights. Regardless, it arrived on time, which was a plus.
MR
This book is an outstanding resource. 'Contemporary Business Communication, 6th Edition' provides practical insights and clear examples that I found extremely useful. It combines theoretical concepts with real-world applications, making it an invaluable tool for both students and professionals. The sections on digital communication and social media strategies were particularly well-crafted and up-to-date. Plus, it arrived quickly and was well-packaged. Highly recommend it!
CK
Incredible book! I’ve read several on business communication, but this one stands out due to its thoroughness and relevance. It covers everything from email etiquette to cross-cultural communication, all explained in a way that's easy to follow. I also appreciated the tips for improving communication in the digital age, which is so crucial today. Got an extra discount with my student membership - a win-win!
QH
Very helpful guide. The book does a great job in balancing theoretical concepts with practical examples. I particularly enjoyed the case studies which made the content much more relatable. Some sections could have been more detailed, but overall, it's a very constructive resource for business communications. Arrived sooner than expected and in perfect condition.


































