Corporate Communication(8th Edition)
Authors:
Paul A Argenti
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 1265481822, 978-1265481827
Book publisher: McGraw Hill
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Customer Reviews
Trusted feedback from verified buyers
RG
This book offers clear explanations of corporate communication concepts. I found it easy to navigate, and it's a great reference tool. There were some minor issues with the binding on my copy, but that might have just been a one-off. My subscription gave me a good discount, so it wasn’t too hard on the wallet.
HS
Corporate Communication, 8th Edition gives a decent overview of the subject, but it felt a bit repetitive in some sections. New learners will find it informative, but those with prior knowledge might not find it groundbreaking. Delivery was smooth, though, it came right on time.
OH
Corporate Communication, 8th Edition is simply outstanding. As someone who's been teaching communication courses for over a decade, I found this edition to be rich with relevant examples and practical insights. The chapter on digital communication strategies is especially relevant in today's fast-paced digital world. I received the book in pristine condition, and thanks to my membership, I even saved a few bucks. Highly recommended for both students and professionals.
NS
This latest edition offers comprehensive insights into modern corporate communication strategies while balancing both theory and real-world applications. The sections on crisis communication and media relations were particularly insightful. I used my free shipping benefit, and it arrived quite fast, which was a bonus. Definitely a must-have for anyone in the field!
CW
I found Corporate Communication to be quite helpful with the perfect blend of theoretical concepts and practical applications. Some chapters, like those on leadership communication, stood out with their depth. Shipping was a bit sluggish, but it was well worth the wait. Overall, a solid book for communication professionals.






































