Decoding Branding(1st Edition)
Authors:
Royce Yuen
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$119.7
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1138802662, 978-1138802667
Book publisher: Routledge
Book Price $119.7 : Decoding Branding Explains The Evolution Of Branding And How The Disrupting Factors Like Digital Revolution, Technological Advancement, Changing Consumer Behavior, And The COVID-19 Pandemic Have Reshaped The Marketing Landscape. Fundamental Principles Of Fostering Strong Brands Are Distilled With Illustrations Of Case Studies From Various Industries. A Structured And Holistic Framework To Building And Revamping Brands Is Clearly Presented For Corporations To Remain Competitive In This Constantly Changing Operating Environment. Interviews With Branding Experts And Corporate Leaders Are Featured At The End Of Each Chapter To Allow Readers To Obtain A Complete Appreciation Of Brand Development From Different Perspectives.
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