Entrepreneurial Marketing And International New Ventures Antecedents, Elements And Outcomes(1st Edition)
Authors:
Izabela Kowalik
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ISBN: 1000063216, 9781000063219
Book publisher: Routledge
Book Price $0 : Entrepreneurial Marketing And International New Ventures: Antecedents, Elements, And Outcomes by Izabela Kowalik delves into the dynamic interplay of entrepreneurial marketing and the strategic growth of international new ventures (INVs). The book systematically explores critical themes such as customer orientation, market-driven innovation, and internationalization processes that influence the trajectories of emerging global enterprises. Kowalik provides a comprehensive table of content that navigates through the core components of entrepreneurial marketing strategies, including digital marketing leverage and strategic alliances. Using real-world case studies, the book unravels how small and medium-sized enterprises (SMEs) can optimize their market positioning in competitive global markets. While there are no traditional characters, the main focus lies on the various stakeholders involved within the frameworks of entrepreneurial and marketing theories. The reception of Kowalik's work highlights its invaluable insights and application in academic and practical contexts, making it a solution manual for marketing strategists seeking to enhance innovation capacity in complex economic environments. The book does not provide a conventional answer key but employs theories, methodologies, and analytics to solve real-world marketing challenges, encouraging proactive strategic thinking. By navigating these integrative theories, readers gain an understanding of elements such as resource-based perspectives and the significance of leveraging international networks, fostering an environment ripe for successful entrepreneurial ventures. As scholarly attention towards international entrepreneurship grows, this foundational text serves as an essential resource for those engaged in or studying the global economic landscape.
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