Essentials Of Business Communication(12th Edition)
Authors:
Mary Ellen Guffey, Dana Loewy
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 1 Left
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Book details
ISBN: 0357714970, 9780357714973
Book publisher: Cengage Learning
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Book Price $101.67 : The 'Essentials of Business Communication' by Mary Ellen Guffey and Dana Loewy is a pivotal educational resource that equips students and professionals with vital communication strategies critical in today’s business world. The book's 12th edition elaborates on key themes such as digital communication, grammar precision, workplace diversity, and effective interpersonal skills. It seamlessly intertwines theoretical concepts with practical applications, providing readers with a thorough understanding of clear and concise communication. The exploration of topics such as business emails, memos, and reports is detailed, and the book includes a complete solution manual and tables of content to guide readers through complex information with ease. The authors emphasize the importance of mastering various forms of communication including oral, written, and non-verbal to achieve professional success. Furthermore, the book offers an invaluable answer key to exercises that enhance the reader's learning experience through self-assessment. The reception of this comprehensive guide has been overwhelmingly positive, often acclaimed by educators for its clarity and practical approach, making it an essential textbook in business communication courses globally. Its structured framework and real-world examples help bridge the gap between classroom theory and actual business practice, ensuring that learners are well-prepared for the dynamic challenges of the workforce. This book acts as a cheap course companion that supports thorough learning in a cost-effective manner.
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VM
This book is an absolute staple for anyone entering the business world. The case studies and examples make complex ideas digestible and practical. Purchased it using my student discount and it was worth every penny. Plus, it arrived very quickly, which was a pleasant surprise! The clear explanations and detailed chapters helped me tremendously in my business communication course.







































