Essentials Of Management Information Systems(8th Edition)
Authors:
Jane Laudon
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Book details
ISBN: 013602579X, 9780136025795
Book publisher: Prentice Hall
Book Price $0 : Essentials of Management Information Systems by Jane Laudon, 8th edition, serves as a comprehensive guide for understanding how information technology (IT) can be utilized in business environments to achieve competitive advantages. This book meticulously explains the role of Management Information Systems (MIS) in modern corporate structures. It delves into essential topics such as data management, network security, and enterprise applications, providing a holistic view of how organizations implement technology solutions to streamline operations. Central to the discussions are case studies that highlight the implementation of CRM and ERP systems, illustrating their impact on operational efficiency. The book also covers the internet's transformative influence on business, emphasizing e-commerce, digital markets, and the burgeoning use of social media for business strategy. Key methodologies like Business Process Reengineering (BPR) and Decision Support Systems (DSS) are explored in depth. Additionally, it includes practical learning tools such as a solution manual and an answer key to foster a deeper understanding of complex concepts, together with a table of contents that organizes the information systematically. Despite the technical nature, Jane Laudon's insightful narrative and engaging case examples make the complex subject matter accessible to both students and practitioners. The book has been well-received for its clarity, relevance, and instructional value, becoming a staple in academic and professional circles for those invested in IT and business management convergence.
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