Industrial Marketing Strategy(3rd Edition)

Authors:

Frederick E Webster Jr

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Book details

ISBN: 047111989X, 978-0471119890

Book publisher: Wiley

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Book Price $0 : Develop Customer-focused, Market-driven Strategies For Today'scompetitive Marketplace. . . Industrial Marketing Strategy Widely Regarded As A Classic Text In The Field, IndustrialMarketing Strategy, Third Edition Shows You, As A Practicingmanager, How To Develop The Marketing Strategies Your Businessneeds To Succeed In A Rapidly Evolving Global Marketplace. Thisimportant Book Covers: * The Basic Concepts Of Customer Analysis, Buying Behavior,buyer-seller Relationships, Market Segmentation And Targeting, Andpositioning * Proven, Concrete, Strategic Management Techniques--rather Than Arote Enumeration Of The Functions And Institutions Of Industrialmarketing * Guidelines For Implementing The Value Proposition Throughdistribution And Marketing Communications * The Role Of Marketing In The Broader Context Of Business Andcorporate-level Strategic Planning * Special Sections On Product Development, National Accountmanagement, Customer Service, Information Technology, And Pricesignaling

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