Marketing Management : A Relationship Approach(2nd Edition)
Authors:
Hollensen, Svend
In Stock: 2 Left
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ISBN: 9780273778851
Book publisher: Pearson
Book Price $0 : Contents Guided tour Preface About the author Author's acknowledgements Publisher's acknowledgements 1 Introduction 1.1 Introduction 1.2 The marketing management process 1.3 The traditional (transactional) marketing (TM) concept versus the relationship marketing (RM) concept 1.4 Balancing the transactional and relationship concepts throughout the book 1.5 How the RM concept influences the traditional marketing concept 1.6 Different organisational forms of RM
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