Marketing And Managing Tourism Destinations(1st Edition)

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Alastair M. Morrison

Free Marketing And Managing Tourism Destinations1st EditionAlastair M. Morrison041567249X, 9780415672498
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ISBN: 041567249X, 9780415672498

Book publisher: Routledge

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Customer Reviews

Trusted feedback from verified buyers

BC
Blair Cross
3.0
Reviewed In United States United States • October 1, 2023
A decent introduction to tourism marketing, but I felt it lacked depth in parts.
EF
Eleanor Foster
5.0
Reviewed In United States United States • September 15, 2023
Marketing And Managing Tourism Destinations is truly an outstanding resource. As someone who works in the tourism industry, I found it packed with insights and practical advice that I can apply directly to my work. The case studies are particularly relevant, offering real-world examples that really bring the theory to life. Having a Prime subscription, I got this book with an extra discount and it arrived within two days, well-packaged and in perfect condition. For anyone serious about advancing their career in tourism, this book is a must-have.
PL
Peter Lawson
4.0
Reviewed In United States United States • August 3, 2023
This book is a great tool for understanding tourism marketing and management! The explanations are clear and the author's experience shines through. I appreciated the structured approach to each chapter, which makes it easy to follow. My only small critique is that some sections could go even deeper, but overall, it's a very helpful guide. Delivery was prompt, arriving exactly on the promised date!
CB
Chase Barber
4.0
Reviewed In United States United States • July 29, 2023
Solid book. It balances theory with practical insights well. However, it can be a bit academic in some parts. Still, the diversity of case studies is a strong point, and they do a great job of illustrating key concepts. Mine came quick and in good condition, which was a relief.
IH
Ivy Hardy
5.0
Reviewed In United States United States • June 22, 2023
I couldn't recommend this book more! It's a comprehensive guide that covers both the fundamentals and advanced topics in tourism marketing and management. It's not just for students; even seasoned professionals will find new insights. I appreciate how it goes beyond theory, offering practical strategies you can implement. Thanks to my membership, I saved some money on the purchase, and it was delivered faster than expected!

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