Price Management Strategy, Analysis, Decision, Implementation(1st Edition)
Authors:
Hermann Simon, Martin Fassnacht
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 3319994557, 978-3319994550
Book publisher: Springer
Book Price $0 : Hermann Simon and Martin Fassnacht's 'Price Management: Strategy, Analysis, Decision, Implementation' offers a comprehensive exploration into the intricate mechanics behind effective pricing strategies. The book addresses pricing as a critical business function, unraveling strategies that draw on competitive analysis, demand-management, and innovative price-setting techniques to drive business success. Despite the absence of fictional characters, the main 'protagonists' here are strategic frameworks and methodologies such as value-based pricing, dynamic pricing, and psychological pricing. The authors provide an analytical roadmap, guiding readers from strategic analysis to tactical decision-making and implementation, reinforced by real-world examples and case studies. Simon and Fassnacht emphasize the necessity of an adaptable pricing strategy, one that responds fluidly to market fluctuations and consumer psychology. For students and practitioners seeking detailed theoretical frameworks and practical applications, the book serves as both a theoretical guide and a solution manual with an answer key for practical decision-making. A table of content assists readers in navigating through sections, ranging from foundational concepts to advanced pricing techniques, ensuring clarity and structured learning. This detail-oriented approach has been well-received in academic circles for its rigorous examination of pricing as a pivotal aspect of business strategy, bridging the gap between theory and practice effectively. The book's strategic insights are particularly valuable in today’s digital commerce landscape, where pricing dynamism directly impacts competitiveness and profitability. Many instructors recommend this cheap, practical guide to supplement their course reading lists.
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September 15, 2023