Pricing Decoded(1st Edition)

Authors:

Danilo Zatta ,Maciej Kraus

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Type:Hardcover/ PaperBack / Loose Leaf

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Book details

ISBN: 103288195X, 978-1032881959

Book publisher: Routledge

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Book Price $91.7 : Pricing Is A Key Priority Of Every Company Globally, As Both Customers And Businesses Grapple With Ever More Challenging Economic Conditions. Pricing Decoded Is An Authoritative But Easy-to-read Guide To Support The Transition To Robust Pricing To Drive Profitability.Renowned Pricing Experts Danilo Zatta And Maciej Kraus Show Organizations How To Boost Profitability And Build A Competitive Advantage, Transforming The Way To Set And Manage Prices. Case Studies From The World’s Leading Pricing Practitioners In Both B2C And B2B Organizations, Such As Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, And Coor, Are Presented Throughout. This Book Makes Smart And Innovative Pricing More Accessible And Understandable For All. It Provides A Strong Foundation In The Concepts As Well As The Application In Business, Empowering You To Judge Monetization Opportunities In A More Effective Way And Ultimately Make Better Decisions.The Book Is Relevant To C-levels, Managers, Entrepreneurs, Investors, As Well As Sales, Marketing, And Pricing Managers, Who Want To Learn More About Topline Potentials And Monetization Through Pricing And Achieve Sustainable Growth.

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