Pricing On Purpose Creating And Capturing Value(1st Edition)

Authors:

Ronald J. Baker

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 1 Left

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Book details

ISBN: 0471729809, 978-0471729808

Book publisher: Wiley

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Customer Reviews

Trusted feedback from verified buyers

HM
Hazel Maxwell
4.0
Good insights, worth the read.
EA
Elsie Avery
5.0
This book is an excellent resource for anyone looking to understand the intricacies of pricing strategies. The way it explains pricing as a tool not just for recovering cost but for creating and capturing value is remarkable. It’s full of clear explanations and real-world examples that bring the concepts to life. Delivery was prompt too, arriving in perfect condition three days ahead of schedule. As a bonus, I got it at a great price with my membership discount. Highly recommended for professionals and students alike!
CC
Caleb Carter
4.0
I found this book to be a very helpful guide in understanding pricing from a strategic perspective. It combines theory with practical examples, which makes it quite engaging. The author does a commendable job breaking down complex topics into digestible segments. However, a few more case studies could enhance the learning experience further. Delivered quickly and securely packaged, which is always a plus!