Research Methods for Business A Skill Building Approach(6th edition)
Authors:
Uma Sekaran, Roger Bougie
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Book details
ISBN: 111994225X, 978-1119942252
Book publisher: Wiley
Book Price $0 : Uma Sekaran and Roger Bougie's 'Research Methods for Business: A Skill Building Approach', 6th edition, offers an extensive guide into the essential techniques and methodologies applicable for business research. This textbook serves as a comprehensive solution manual for students and professionals alike, equipping them with the tools necessary to conduct effective research. It details both qualitative and quantitative research methodologies, making it invaluable in understanding complex business environments. The book is meticulously organized, starting with a detailed table of content, which guides readers through topics such as data collection, hypothesis testing, and statistical analysis. Particular emphasis is placed on the importance of ethical consideration in research and the presentation of research data in understandable forms. The authors sensibly incorporate an answer key within the book, clarifying complex concepts and ensuring that learners can assess their understanding effectively. This resource has been well-received for its practical approach and clarity, aiding many to develop robust research skills tailored for the business world. The book's LSI content covers areas such as data analysis, business analytics, research ethics, and data presentation that are pivotal in the contemporary business domain. Its practical exercises and real-world examples further enrich the reader's understanding, making it a preferred source for strategic business education.
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