Research Methods For Business Students(7th Edition)
Authors:
Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
Type:Hardcover/ PaperBack / Loose Leaf
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Book details
ISBN: 1292016620, 9781292016627
Book publisher: Pearson
Book Price $0 : Research Methods for Business Students, authored by Mark N.K. Saunders, Philip Lewis, and Adrian Thornhill, offers a comprehensive guide to understanding and conducting research in a business context. This seventh edition equips students and professionals with essential tools and techniques for developing effective research methodologies. It delves into quantitative and qualitative research methods, emphasizing the importance of choosing appropriate techniques for specific business objectives. The book is structured with a meticulous table of content, allowing readers to navigate efficiently through topics like data collection, research design, and analytical strategies. Renowned for its practical application, the book serves as an indispensible solution manual for understanding complex concepts. In addition, an answer key is provided to assist learners in gauging their progress. Key themes include ethical considerations, philosophical stances, and the integration of technology in business research, ensuring that the methodologies align with contemporary needs. Acknowledged for its clarity and depth, this book is not merely academic; it serves as a pragmatic guide for those aiming to excel in business research. Contextual discussions are rich with examples, enhancing understanding by situating theory within real-world applications. The associated online resources and guides sustain a learner-centric approach, fortifying the book's status as a go-to reference for burgeoning researchers and seasoned practitioners alike. Overall, the book's reception underscores its relevance in aiding learners to transform theory into practice with confidence. This compact and cheap resource manual is perfect for students juggling multiple subjects affordably.
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Customer Reviews
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VL
A very practical guide for students or anyone interested in business research methods. The 7th edition updates are noticeable and relevant. I found the case studies particularly insightful. My order arrived right on time, which is always a plus. However, I used a membership discount which made it more affordable. Would definitely recommend, but could include more digital resources for the digital era.
RT
Book's good. Solid info. Got a sweet deal with my subscription perks. Cheers!
BB
This book is absolutely a gem for anyone diving into business research. The explanations are clear, concise, and well-structured, making complex concepts accessible. What I appreciate most is the plethora of practical examples which really help in understanding how to apply the theories learned. Having this as part of my reference library has been invaluable, and bonus, it arrived quickly, well-packaged and in perfect condition!

































