Retail Management A Strategic Approach(13th Edition)
Authors:
Barry Berman, Joel Evans, Patrali Chatterjee
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0133796841, 9780133796841
Book publisher: Pearson
Book Price $0 : Retail Management: A Strategic Approach by Barry Berman, Joel Evans, and Patrali Chatterjee, is a comprehensive guide to the intricacies of contemporary retail management strategies. The 13th edition of this book provides a strategic orientation in retail decision-making, focusing on practical applications for retail managers to succeed in a competitive environment. Covering core topics like consumer behavior, effective retail operations, and strategic planning, the book is a valuable resource for those seeking a solution manual to complex retail issues and looking for an answer key to market dynamics. One of the key themes of Retail Management is its emphasis on a multi-channel approach to retailing, blending online and offline strategies to optimize consumer interaction and customer satisfaction. The detailed table of contents outlines a structured approach to strategic retail management, covering everything from setting store objectives to evaluating performance metrics. This book's holistic approach to retail includes contemporary methods like digital marketing and data analytics, reflecting current trends in consumer preferences and technological advancements. Readers appreciate its in-depth analysis and practical examples that simplify the complexities of retail logistics and supply chain management. With favorable reception from academia and industry professionals alike, it serves as an essential text for anyone seeking a solid foundation in retail strategy. For individuals seeking a cheap solution to complex problems, this book offers practical approaches.
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