Sales Management Analysis And Decision Making(10th Edition)

Authors:

Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

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Book details

ISBN: 0367252732, 1000651940, 9780367252731, 9781000651942

Book publisher: Routledge

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Book Price $84 : Sales Management Analysis and Decision Making, 10th Edition by Thomas N. Ingram and colleagues, serves as a crucial resource for understanding the complex dynamics of sales management. This edition emphasizes on strategic decision-making approaches that enhance sales force performance, incorporating the latest research and technological trends in the field. It explores key themes such as the integration of sales and marketing, ethical considerations, and the impact of digital transformation on sales strategies. The book also offers a comprehensive solution manual that aids in applying theories to real-world scenarios, providing a detailed answer key for in-depth exercises and case studies. The table of content is meticulously crafted to guide readers through topics ranging from sales forecasting to performance evaluation, ensuring a structured learning experience. The authors expertly delineate the roles and skills required for effective sales management, making the text an invaluable asset for students and practitioners alike. Throughout, the book is commended for its practical approach and insightful analysis, receiving positive reception for its real-world applicability and evidence-based frameworks. The inclusion of contemporary methodological insights further cements its status as an essential academic tool in sales education. A wide-ranging exploration of topics like sales planning, territory design, and team leadership underscores its relevance in today’s competitive market. Ideal for students and educators alike, the book features cheap companion materials to enhance study.

Customer Reviews

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DC
Daniel Chambers
4.0
Grabbed this textbook for my course MKTG 4320: Sales Strategy and Decision Making and paying less made it even better. Haven't gotten too deep but what I've looked at so far is pretty clear and helps me catch the basics easier. Feels like a helpful resource so far and it came hassle-free too!