Strategic Marketing(10th edition)
Authors:
Nigel Piercy and David Cravens
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Solution Manual Includes
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Book details
ISBN: 78028906, 978-0078028908
Book publisher: McGraw-Hill Education
Book Price $0 : Nigel Piercy and David Cravens' 'Strategic Marketing', 10th edition, is a comprehensive guide essential for understanding marketing strategies in today's dynamic business environment. This book delves into the intricacies of crafting competitive strategies and positions marketing as a pivotal element in strategic planning. A critical aspect of this text is its focus on customer value, competitive advantage, and market-driven management. Readers learn various methodologies to analyze market trends and consumer behavior, linking these observations to strategic decisions effectively. The book's latest edition includes updated case studies and contemporary examples, reflecting current challenges faced by strategic marketers. The integration of practical tools and theoretical frameworks facilitates a deeper grasp of marketing strategies at corporate, business, and functional levels. For educators and students alike, the book’s section-wise organization acts like a detailed 'table of content', easing navigation and comprehension of complex topics. Supplementary resources, such as a 'solution manual' and 'Answer Key', provide additional support for complex concepts, making it an invaluable resource for marketing management studies. The book has received positive reception for its accessible writing style and practical emphasis, bridging the gap between theoretical marketing concepts and practical application. Given its wide scope, 'Strategic Marketing' is pertinent for courses focused on marketing strategy, consumer behavior analysis, competitive positioning, and strategic management, among others.
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