Strategic Marketing Management(9th Edition)
Authors:
Alexander Chernev, Philip Kotler
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1936572508, 978-1936572502
Book publisher: Cerebellum Press
Book Price $0 : Strategic Marketing Management, co-authored by renowned marketing experts Alexander Chernev and Philip Kotler, serves as a critical resource for understanding the intricate dynamics of marketing strategy formulation and execution. This ninth edition delves into the core strategic frameworks necessary for effective decision-making in competitive markets. By leveraging a detailed table of contents, readers can easily navigate the comprehensive topics covered, such as the marketing mix, segmentation, targeting, positioning, and differentiation strategies. In exploring these concepts, the book offers a solution manual approach that enables marketers to tailor strategies to specific business contexts, effectively bridging the gap between theory and real-world application. Furthermore, the integration of case studies with an answer key provides practical insights into how theoretical principles are applied in real-life scenarios. Core themes include customer value creation, competitive dynamics, and market innovation, all essential for sustained business growth. This edition is highly acclaimed for its clear presentation and thorough exploration of strategic principles, making it a crucial read for both marketing students and professionals seeking to deepen their strategic toolkit. Over the years, Chernev and Kotler's work has been praised for its detailed explanations and actionable insights that aid marketers in crafting robust strategies that drive organizational success. This cheap academic resource is a practical choice for learners aiming to save money.
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