The Handbook Of Field Marketing A Guide To Understanding And Outsourcing Face To Face Direct Marketing(1st Edition)
Authors:
Alison Williams, Roddy Mullin
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Book details
ISBN: 0749456264, 978-0749456269
Book publisher: Kogan Page
The Handbook Of Field Marketing A Guide To Understanding And Outsourcing Face To Face Direct Marketing 1st Edition Summary: If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
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