User S Manual For The 7 P Of Marketing Practicing Market Oriented Management And Operational Marketing Mix For Your Marketing Strategy(1st Edition)

Book details

Book Price $0 : *** Special Introductory Price Until 1st May 2015 *** *** Now 3,26 US$ Instead Of 7,84 US$ ***A Handbook For Market Oriented Management And Operational Marketing Based On Your Marketing Strategy – Marketing-Planning, -Controlling And For The Use Of The Software “The7PofMarketing” From Www.The7PofMarketing.comThe 7 P Of Marketing Are An Easy To Understand Concept That Enables To Think In Marketing-Categories. Everybody Understands Them: Product, Price, Place And Promotion. And For The Other Three Categories That Have Proved Useful When Planning For Service-Offerings: Personnel, Physical Facilities/~Evidence, Process.Let Yourself Be Inspired By The 7 P Categories And Think About Your Own Marketing-Plan. Do Your Planning E.g. Write Down The Steps That You Have To Take For The Going-To-Market Of Your New Product, Your Service-Offering, Your Startup-Company Or The Relaunch Of A Label. Learn To Master The Complexity Of A “professional Planning”. All Important Steps Can Easily Be Taken Down In One Of The 7-P-Sections. Learn Where Cross-Links Exist And Profoundly Dive Into The Concept Of The 7 P. You Will Experience Interactive Planning. Controlling On Your Management-Level And Equilibrating Interests Between Management And Stake Holders, Effectively And Fast. You Will Feel The Ease When Coordinating, When Splitting A Plan Into A Detailed Project, And Never The Less Have The „big Picture“ Always In Reach.The Software Adding Value To The Book Allows For Planning And Controlling In Well Known Excel-sheets, Presenting The Big Picture In A Special 7-P-Graphic And The Automatic Presentation Of Results As Well In PowerPoint As In MS-Word-Documents. It Supports Moderation And Documentation On The Fly, With No Time Lost, Only A Mouse-click Away.Who Wishes To Plan In The Way Special Project Planning Software Would Do Will Find The Export-Option For Project-data Useful. Once Exported The Data Can Be Imported By Third Party Project Planning Software Detailed Down To Action Item Level With Start- And End-Dates.You Would Like To Do More Than Planning? Checking If The Necessary Steps Towards Market Readiness Have Been 100% Accomplished? For That Purpose The Software Offers Three Valuable Checks:-Market-Readiness-Check: Preparatory Actions Have Been Taken? In Which Of The 7-P Is A Gap To Readiness?-Budgeting-Check : Calculate Necessary Financial Resources - Project Plan Check : Gant-Chart With Action-Items And Project Status Flag (RAG) See more