Viral Loop(1st Edition)
Authors:
Adam Penenberg
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0340918691, 978-0340918692
Book publisher: Sceptre
Book Price $0 : You Read A Book, You Recommend It To A Friend. That Friend Tells Another Friend. And Another... Until The Book Becomes This Year''s Word-of-mouth Sensation. This Is The First To Analyze The Power Of The ''pass-it-on'' Phenomenon, Introducing Us To The Architects Of The Mightily Efficient, Money-spinning Model Known As The Viral Loop - The Secret Behind Some Of The Most Successful Businesses In Recent History. Outfits Such As Google, EBay, Flickr And Facebook All Employ The Model At Their Core; All Have Seen Their Stock Valuations Skyrocket Within Years Of Forming. The Genius Lies In The Model''s Reliance On Replication: What''s The Point Of Using Facebook If None Of Your Friends Can See Your Profile, Or Using Flickr If You Can''t Share Your Photos? Where''s The Joy In Posting A Video On YouTube If No One Watches It? In Creating A Viral Product That People Want, Need And Desire, Growth Can, And Will, Take Care Of Itself. Find Out Why The Loop Will Catch Us All Up, Sooner Rather Than Later...
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