Vulcans Earthlings And Marketing Roi Getting Finance Marketing And Advertising Onto The Same Planet(1st Edition)
Authors:
David Rutherford, Jonathan Knowles
In Stock
Include with your book
Free shipping: April 04, 2024Popular items with books
Total Price:
$0
Book details
ISBN: 1554580315, 978-1554580316
Book publisher: Wilfrid Laurier University Press (December 14, 2007)
Vulcans Earthlings And Marketing Roi Getting Finance Marketing And Advertising Onto The Same Planet 1st Edition Summary: Co-published with the Institute of Communication Agencies Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It’s a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question “Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?” In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort.
Customers also bought these books
Full Circle Marketing Transform Your Marketing And Turn Customers Into Evangelists - 1st Edition
Wayne Mullins
ISBN: 979-8218058746
$0 $9.95Frequently Bought Together
Mastering Website Optimization Unleash Your Full Potential With Godaddy - 1st Edition
Amina Nasrullah
ISBN: 979-8862155587
$0 $71.16
A Dance With The Devil A True Story Of Marriage To A Psychopath - 1st Edition
Barbara Bentley
ISBN: 0425221180, 978-0425221181
$0 $16.00
Operations Management Processes and Supply Chains - 10th edition
Lee J. Krajewski
ISBN: 978-013280747, 132807394, 9780132951814, 132807475, 132951819, 978-0132807395
$0 $281.00
Financial Management Core Concepts - 4th Edition
Raymond Brooks
ISBN: 134730417, 134730410, 978-0134730417
$0 $159.99
The Medieval Idea Of Marriage - 1st Paperback Edition
Christopher N L Brooke
ISBN: 019820504X , 978-0198205043
$0 $64.00
The Tax Dommes Guide For Sex Workers And All Other Business People - 1st Edition
Mistress Lori A. St. Kitts
ISBN: 1439251061, 978-1439251065
$0 $29.95
Taxes For Small Business A Quick Start Strategies Guide For 2021 How To Lower Your Taxes Maximize Deductions And Build A Solid Wealth In The Right And Legal Way - 1st Edition
Kevin Peterson
ISBN: 979-8673046753
$0 $17.90Top Reviews for Books
