The April 23, 2008, issue of the Wall Street Journal includes an article by Vanessa OConnell entitled
Question:
Instructions
Read the article and answer the following questions.
(a) Referring to the ratios that were presented in this chapter, interpret the first paragraph of the article.
(b) Explain why investors would be angry that the company has stopped reporting the amount of its sales from outlet malls separately from its sales at full-priced stores.
(c) The article says that the gross margin (gross profit rate) fell from 77.8% to 75%. According to the article, what were the two causes of this decline?
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a The first paragraph says that net income rose by 8 and sales rose by 19 but that the profit margin ...View the full answer
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Related Book For 
Financial Accounting Tools for business decision making
ISBN: 978-0470534779
6th Edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
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