The Ashland Herald competes for readers in the Tri-Cities area with the newer Oxford Glen Journal (OGJ).

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The Ashland Herald competes for readers in the Tri-Cities area with the newer Oxford Glen Journal (OGJ). Recently, the circulation staff at the OGJ claimed that their newspaper's circulation and subscription base is growing faster than that of the Herald and that local advertisers would do better if they transferred their advertisements from the Herald to the OGJ. The circulation department of the Herald has complained to the Ashland Chamber of Commerce about OGJ's claims and has asked the chamber to investigate, a request that was welcomed by OGJ's circulation staff.

Open ACC_Mediation216.pdf to review the circulation dispute information collected by the Ashland Chamber of Commerce. Then answer the following:

1. Which newspaper would you say has the right to claim the fastest-growing circulation and subscription base? Support your answer by performing and summarizing an appropriate statistical analysis.

2. What is the single most positive fact about the Herald's circulation and subscription base? What is the single most positive fact about the OGJ's circulation and subscription base?

Explain your answers.

3. What additional data would be helpful in investigating the circulation claims made by the staffs of each newspaper?

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Statistics For Managers Using Microsoft Excel

ISBN: 9780134173054

8th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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