The chapter identified several online sources that provide a wide variety of demographic information compiled by the government. This type of widely-available, no-cost information can be a boon to advertisers - particularly small businesses that might otherwise be unable to afford information compiled by commercial data vendors. Identify the city or metro area where your school is located, and then develop a demographic portrait of the area using online government resources. What are your primary findings? How accurate do you think this demographic snapshot is? What brands or products do you think would find the community to be attractive? Why?