Question: The chapter presented a brief example of how the OE/S process might or might not support the decision-making needs of marketing managers. For each of
The chapter presented a brief example of how the OE/S process might or might not support the decision-making needs of marketing managers. For each of the functional positions shown in the organization chart of Figure, speculate about the kinds of information each might need to support decision making, and indicate whether the typical OE/S process would provide that information. Be specific.
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Questions Being Asked OES Processs Capability to Answer Manager advertising Where are our existing customers located The customer record should indica... View full answer
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