The Compute Company store has been selling its special word processing software, Ace-word, during the last 10 months. Monthly sales and the price for Aceword are shown in the following table. Also shown are the prices for a competitive software, Goodwrite. and estimates of monthly family income. Calculate the appropriate elasticities, keeping in mind that you can calculate an elasticity measure only when all other factors do not change.

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Price Aceword $120 120 120 110 115 Family Income Price Goodwrite $130 145 145 145 145 125 125 125 Quantity Month Aceword 200 210 $4,000 4,200 240 230 215 115 105 105 105 4,200 4,200 4.400 4,400 ,600 4,600 230 235 10 115