The consumer research firm Scarborough analyzed the 10% of American adults that are either Superbanked or Unbanked.

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The consumer research firm Scarborough analyzed the 10% of American adults that are either "Superbanked" or "Unbanked." Superbanked consumers are defined as U.S. adults who live in a household that has multiple asset accounts at financial institutions, as well as some additional investments; Unbanked consumers are U.S. adults who live in a household that does not use a bank or credit union. By finding the 5% of Americans that are Superbanked, Scarborough identifies financially savvy consumers who might be open to diversifying their financial portfolios; by identifying the Unbanked, Scarborough provides insight into the ultimate prospective client for banks and financial institutions. As part of its analysis, Scarborough reported that 93% of Superbanked consumers use credit cards in the past three months as compared to 23% of Unbanked consumers. (Data extracted from bit.ly/QIABwO.) Suppose that these results were based on 1,000 Superbanked consumers and 1,000 Unbanked consumers.
a. At the 0.01 level of significance, is there evidence of a significant difference between the Superbanked and the Unbanked with respect to the proportion that use credit cards?
b. Find the p-value in (a) and interpret is meaning.
c. Construct and interpret a 99% confidence interval estimate for the difference between the Superbanked and the Unbanked with respect to the proportion that use credit cards.
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Statistics For Managers Using Microsoft Excel

ISBN: 772

7th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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