The cost of a personal sales call is very high relative to one exposure in other media,

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The cost of a personal sales call is very high relative to one exposure in other media, and continues to rise. Explain how effective utilization of the Internet can help bring these costs down.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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The cost of a personal sales call is very high relative to one exposure in other media,

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The salesperson of old is very different than todays In the past many salespersons made personal sal...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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