The costs involved in preparing and placing ads in television programming like the Super Bowl broadcast can

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The costs involved in preparing and placing ads in television programming like the Super Bowl broadcast can be incredible. How is it that advertisers like PepsiCo and Nissan can justify the incredible costs that come with this media vehicle?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:45 AM

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The costs involved in preparing and placing ads in television programming like the Super Bowl broadcast can

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Advertising and Integrated Brand Promotion

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