The data in the file BankMarketing are from a direct marketing campaign conducted by a Portuguese banking
Question:
The data in the file BankMarketing are from a direct marketing campaign conducted by a Portuguese banking institution (Data extracted from S. Moro, R. Laureano and P. Cortez, "Using Data Mining for Bank Direct Marketing: An Application of the CRISP-DM Methodology," in P. Novais et al. (Eds.), Proceedings of the European Simulation and Modeling Conference- ESM'2011, pp. 117-121.) The variables included were age, type of job, marital status, education, whether credit is in default, average yearly balance in account in Euros, whether there is a housing loan, whether there is a personal loan, last contact duration in seconds, number of contacts performed during this campaign, and has the client purchased a term deposit. Analyze the data and assess the likelihood that the client will purchase a term deposit.
Step by Step Answer:
Statistics For Managers Using Microsoft Excel
ISBN: 9780134173054
8th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat