The director of market research at a large department store chain wanted to conduct a survey throughout
Question:
a. Describe both the population and the sample of interest. Indicate the type of data the director might want to collect.
b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.
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Related Book For
Basic Business Statistics Concepts And Applications
ISBN: 9780132168380
12th Edition
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
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