The Distinctive Fashions Company increased its advertising budget for its leading brand of women's yoga apparel from

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The Distinctive Fashions Company increased its advertising budget for its leading brand of women's yoga apparel from $10,000 in 2011 to $15,000 in 2012. Its sales increased from 900 units to 1,050 units, while the price remained the same at $120 per garment. Calculate the advertising elasticity of these garments. Was this a wise move by the company?
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Managerial Economics

ISBN: 978-0133020267

7th edition

Authors: Paul Keat, Philip K Young, Steve Erfle

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