The example in Sec. 2.1 summarizes an award-winning OR study done for Merrill Lynch. Read Selected Reference A2 that describes this study in detail.
(a) Summarize the background that led to undertaking this study.
(b) Quote the one-sentence statement of the general mission of the OR group (called the management science group) that conducted this study.
(c) Identify the type of data that the management science group obtained for each client.
(d) Identify the new pricing options that were provided to the company’s clients as a result of this study.
(e) What was the resulting impact on Merrill Lynch’s competitive position?