The fine jewellery department in a department store has the same GMROI as the small appliances department

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The fine jewellery department in a department store has the same GMROI as the small appliances department even though characteristics of the merchandise are quite different. Explain this situation.
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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