Question: The following information appears in a footnote to the 2012 financial statements of Nike, Inc.: Requirements 1. Based on this information, what do you think

The following information appears in a footnote to the 2012 financial statements of Nike, Inc.:

Requirements
1. Based on this information, what do you think are Nike, Inc.€™s reportable segments as of the end of its 2012 fiscal year?
2. Which segments appear to be growing fastest in 2012? Slowest?
3. Which segments were the most profitable in 2012? Least profitable? Evaluate the overall profitability of Nike, Inc., as of the close of 2012.
4. What can you learn from analyzing this segment information that helps make you a more prospective investor in Nike,Inc.?

Year Ended May 31, 2011 2 (In millions) 3 REVENUE 2012 2010 4 North America 5 Western Europe $ 8,839 75796,697 3,839 4,144 1,200 2,5392,060 3,868 1,040 766 3410 2,7362,198 6 Cetral & Eastern Europe 7 Greater China 8 1,742 882 Japan 829 9 Emerging Markets 10 Global Brand Divisions 11 Total NIKE Brand 12 Other Businesses 13 Corporate 14 TOTAL NIKE CONSOLIDATED REVENUES 15 EARNINGS BEFORE INTEREST AND TAXES 16 North America 17 Western Europe 18 19 20 86 21,07218,145 16443 96 3,095 2,786 24,12820862 19,014 $ 2,007 1,736 1538 807 249 637 180 521 (866) 3,066 298 597 234 911 136 853 1,177) 3,561 341 730 244 ntra L& Eastern Eu 114 688 (971 3,318 335 (916) (805) (841) 2,848 apan 21Emerging Markets 22 Global Brand Divisions 23 Total NIKE Brand 24 Other Businesses 25 Corporate 26 Total NIKE Consolidated Earnings Before Interest and Taxes 27 2,986 2,523

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