The following information pertains to the life cycle selling price and demand for a recent Bluetooth cordless headset produced by Optronix.
Like most electronic products, the product has a very short life cycle - in this case, one year. Optronix plans to cut price twice during the year and hold a year-end "clearance" sale

Required:
a. Compute the product's lifetime revenue.
b. Optronix knows that the demand is uncertain and that the data in the problem are just its best estimates. How can Optronix deal with this uncertainty when planning prices?

QuarterQurt urt3 Quarter 4 $89 450,000 400,000 500,000 200,000 S69 $49 $29 Price Sales Volume