Question: The following scale was used in a recent study to measure attitudes toward new technology: Please tell me how much you agree or disagree with

The following scale was used in a recent study to measure attitudes toward new technology: Please tell me how much you agree or disagree with the following statements as they describe how you view new technology. Use a scale of I to 5. Where 1 = strongly disagree and 5 = strongly agree.
I'm a person who avoids new technology.
I'm a technology buff who keeps up with the latest equipment.
I take a "wait-and-see" approach to new technology until it is proven.
I'm the kind of person friends turn to for advice on buying new technology.
a. How would you score this scale to measure attitudes toward new technology?
b. Develop an equivalent semantic differential scale to measure attitudes toward new technology.
c. Develop an equivalent Stapel scale to measure attitudes toward new technology.
d. Which scale form is most suited for a telephone survey?

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a Reverse the scoring for items 1 and 3 Then sum all the four items The higher the score the more fa... View full answer

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