Question: The following scale was used in a recent study to measure attitudes toward new technology: Please tell me how much you agree or disagree with
I'm a person who avoids new technology.
I'm a technology buff who keeps up with the latest equipment.
I take a "wait-and-see" approach to new technology until it is proven.
I'm the kind of person friends turn to for advice on buying new technology.
a. How would you score this scale to measure attitudes toward new technology?
b. Develop an equivalent semantic differential scale to measure attitudes toward new technology.
c. Develop an equivalent Stapel scale to measure attitudes toward new technology.
d. Which scale form is most suited for a telephone survey?
Step by Step Solution
3.34 Rating (163 Votes )
There are 3 Steps involved in it
a Reverse the scoring for items 1 and 3 Then sum all the four items The higher the score the more fa... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (1 attachment)
730-B-M-M-P (2416).docx
120 KBs Word File
