The heart of Toyota's strategy in motor vehicles is to out compete rivals by manufacturing world-class, quality vehicles at lower costs and selling them at competitive price levels. Executing this strategy requires top-notch manufacturing capability and super-efficient management of people, equipment, and materials. Illustration Capsule 10.2, discusses the principles, practices, and techniques grounded in Toyota's famed Toyota Production System. How does Toyota's philosophy of dealing with defects, empowering employees, and developing capabilities impact strategy execution? Why are its slogans such as "Never be satisfied" and "Ask yourself 'Why?' five times" important?