Question: The letter to the shareholders from Douglas N. Daft, Chairman, Board of Directors, and Chief Executive Officer of Coca-Cola is provided on the texts Web

The letter to the shareholders from Douglas N. Daft, Chairman, Board of Directors, and Chief Executive Officer of Coca-Cola is provided on the text’s Web site and on the student CD that accompanies this text. This letter appeared in the company’s 2001 annual report.


Required

Read Chairman Daft’s letter and comment on the following:

A. To whom is the letter addressed?

B. What is the overall tone of the letter?

C. What time periods are addressed in the letter? (Past, present, future)

D. What are the accomplishments mentioned in the letter?


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