The marketing manager for Disney Cruise Lines wants to know what demographic trends will affect the Cruise

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The marketing manager for Disney Cruise Lines wants to know what demographic trends will affect the Cruise Line business over the next five years. What kind of research is needed to address this question? Go out and conduct some secondary research and try to you identify 2-3 important demographic trends that might affect the Cruise line business?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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