The Minnesota National Bank, headquartered in Minneapolis, Minnesota, has some 400,000 users of its credit card scattered
Question:
a. Identify the population and sampling frame that would be used by Minnesota National Bank.
b. Indicate how you would draw a simple random sample from the above sampling frame.
c. Indicate how you would draw a stratified sample from the above sam¬pling frame.
d. Indicate how you would draw a cluster sample from the above sampling frame.
e. Which method would be preferred? Why?
f. Assume that you will use telephone interviews, contact information is all current, all respondents are eligible, 20 percent of the people contacted will refuse to participate, and the noncontact rate will be 65 percent. Calculate TSE, the number of elements to be drawn from the sampling frame, if you planned to draw a simple random sample.
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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