The personal computer industry is very fast moving and technology provides motivation for customers to upgrade with
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People who own Doorway computers will buy another Doorway in their next purchase 80% of the time, while the rest will switch to the other companies in equal proportions. Owners of Bell computers will buy Bell again 90% of the time, while 5% will buy Doorway and 5% will buy Kumpaq. About 70% of the Kumpaq owners will make Kumpaq their next purchase while 20% will buy Doorway and the rest will buy Bell. If each brand currently has 200,000 customers who plan to buy a new computer in the next year, how many computers of each type will be purchased?
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Quantitative Analysis for Management
ISBN: 978-0132149112
11th Edition
Authors: Barry render, Ralph m. stair, Michael e. Hanna
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