The report clearly needs to be redesigned. Design a report (or reports) that better suits Stephen Links. What approach can the analyst take in suggesting more reports with a less-crowded format? Comment on the difficulty of implementing user suggestions that go against your design training. What are the trade-offs involved (as far as information overload goes) in generating numerous reports as opposed to generating one large report containing all the information Stephen wants? Devise a heuristic concerning the display of report information on one report in contrast to the generation of numerous reports. Consider advocating a Web-based or dashboard solution that would permit hyperlinks to all the information Stephen desires. How feasible is that?

“I want everything I can get my hands on, and the tighter the information is packed, the better. Forget that stuff you hear about information overload. It’s not in my vocabulary. I want it all, and not in a bunch of pretty-looking, half-page reports either. I want it all together, packed on one sheet that I can take into a meeting in case I need to look something up. And I need it every week,” proclaims Stephen Links, vice president of a large, family-owned sausage company.